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Digital, integrated and global Christmas campaign for Coca-Cola with the slogan “Make a wish for a Merrier Christmas together”

In 2010 the Coca-Cola Santa Claus invited visitors to individually design their make-a-wish snow globe with pictures of their families and friends and to create miniature Christmas worlds. By shaking a snow globe, the world inside became alive. The make-a-wish snow globes not only appeared as a digital campaign on the Coca-Cola websites of almost 60 countries but could also be created on Facebook, on the iPhone or live at the German Coca-Cola Christmas tour.