Coca-Cola Christmas 2009 ← Back to the portfolio

In →
Mobile
Social Media
Web Special

European digital Christmas campaign for Coca-Cola with the slogan “Spread the Coca-Cola Christmas spirit and decorate the houses of your loved ones!”

Just like at the Christmas campaign in 2008, users could create virtual Christmas decorations – but in 2009, the campaign was expanded to several digital channels and more countries. Now users were able to decorate the houses of their loved ones via website, iPhone and other Java mobile phones as well as a YouTube masthead banner; members of the German social network StudiVZ could even decorate their own profile page.