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Integrated digital campaign based on the Coke Sound Up Tour 2011.

In 2011 we continued to occupy music as core theme or asset for Coke. The campaign based on the Coke Sound Up Tour – unique concerts that are always surprising and bring the stars very close to the fans. In this context the Sound Up website and VZ app was used to announce the Coca-Cola Sound Up Shows, to generate registrations for the ticket sweepstakes and to distribute the exclusive show contents (review videos & photos). In addition we continued to offer a digital music player with a selection of popular genres and a specific playlist of Coke Sound Up artists.