Coca-Cola Platform & MeinCokeBonus ← Back to the portfolio

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Cross branded Coca-Cola platform and new loyalty program.

With the launch of an overall Coca-Cola platform the single Coke brands should be linked stronger with each other and the new loyalty program. Our task was to develop the concept and design for the overall platform and the new brand and loyalty pages, based on an existing functional modules. Besides this we were also responsible for the naming of the new loyalty program “MeinCokeBonus“ and the design of the new caps. The implementation of the platform was carried out by Arvato Online Services.

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Project Role:
. Conceptual Design
. Information Architecture

Client: Coca-Cola Germany
Agency: Scholz & Volkmer
Date: March 2011