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Integrated digital campaign for Coca-Cola based on the international brand campaign ”Open Happiness”.

The core element of the digital campaign is the “Coke Happiness Player”, a free music tool playing music that corresponds to the mood and genre the user chooses. Teenagers could use this tool, either in the campaign special or as a Facebook or StudiVZ app, to express their feelings on the Internet and share them with their friends.
In addition we introduced a new mascot: a talking and dancing Coke can as emcee of the music show.