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Relaunch of the German Coca-Cola gateway as the main landing page for all Coca-Cola campaigns.
Before the launch of the new Coca-Cola platform in 2011, the website “Coke.de” was used as a landingpage that holds an equal representation of the major subbrands Coca-Cola, Coke zero and Coke light as well as the former loyalty platform “Coke Fridge”. With the relaunch of the gateway the brand presentation of the Coca-Cola product family and the communication of social media channels were strengthened.
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Project Role:
. Conceptual Design
. Information Architecture
. Copywriting (Parts)
Client: Coca-Cola Germany
Agency: Scholz & Volkmer
Date: January 2010
