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Web Special

Interactive live event for the club campaign of adidas and the FC Bayern Munich.

To generate attention for the new FC Bayern Munich jersey and for adidas in the context of soccer, we realised an online live competition. The idea: Frerk Ohm (Christian Ulmen) wants to become the ”12th man of the FC Bayern” and competes for the title. The users could take control of the competition by making up crazy tasks and submitting them on the website. The whole event and all the happenings at the training centre were streamed live on the website.